Increasing Wine Tours This Autumn

Posted on 6 October, 2021

Has your winery been debating hosting fall wine tours this season? Even if you already run a highly successful wine tourism business and have protected it with extensive Winery Insurance, figuring out how to attract customers to seasonal events can sometimes seem complex. Fortunately, there are several strategies that could help you draw in more customers for your wine tours while boosting overall business during the fall season and beyond. If you’d like to add this fun and unique attraction to your winery’s offerings, here’s how to implement it successfully and ramp it up as quickly as possible.

Consider Hosting a Variety of Seasonally Themed Events

One effective way to boost your wine tour sales is to adapt your tours and other events for the season. The fall season already provides an ideal opportunity for themed activities, so why not host a range of seasonal events that could easily be attended together with a wine tour? Some fun ideas to consider include:

Leaf-peeping tours
Farmers’ markets
Hayrides and corn mazes
Snack booths with seasonal treats
Non-alcoholic tastings for hot apple cider and hot chocolate
Visiting authors’ book signings
Outdoor movie nights or concerts

Bundle Winery Tours with Other On-Site Activities and Offerings

Beyond fall-themed events, you can offer special promotions or packages that combine your wine tours with other on-site activities to attract more customers. Do some market research to find out whether your customers might be interested in:

Wine clubs hosting wine appreciation evenings
Combination wine and food tastings
Event planning for weddings, parties, and more
Fondue and wine nights around the fireplace
Historical tours of your business’ property

Find Unique Ways to Market Your Wine Tours Throughout the Season

Your marketing approach can make all the difference to how many wine tours you ultimately sell out, so try finding unique angles to sell more tickets this season. For instance, you can:

Post about your winery’s tours, activities, and opportunities on your company blog
Announce upcoming tours and other events across your winery’s social media channels
Put up posters and signs in your area to let locals know about your tours
Consider getting billboards in the vicinity of your winery to steer travelers towards your business
Offer unique discounts for groups, students, or corporate events
Create handy physical and digital promotional guides and promotional clips on a regular basis that potential customers can access or share with friends

During the fall season, your winery may want to take advantage of the beautiful leaves and the pleasantly crisp weather to conduct wine tours on the property. If you’re interested in starting up wine tours and successfully making them one of your most popular offerings, you may need to plan out your strategies. Even with good Winery Insurance in place, every winery can benefit from an increase in business. With these tips, you could increase your overall wine tours and draw in more revenue this fall season.

About Byrnes Agency

At Byrnes Agency, we offer insurance solutions that can be tailored to meet your specific needs. Whether you’re looking for personal policies or commercial coverage, we have the right coverage for you. To learn more about our products, contact us today at one of our two locations.

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