Marketing Winter Beers During the Holidays
If your business produces a seasonal selection of delectable winter beers, you may be wondering how you can make the most of the holiday season to market and sell those distinctive beers. Whether the wintertime is normally a hot sales season for your brewery or whether you’ve sometimes experienced seasonal lags in sales in the past, the right approach to your holiday beer marketing could make all the difference. Once you’ve locked in the Brewery Insurance you need and made room in the company budget for additional seasonal marketing efforts, there are several marketing steps you can take to attract new customers to your brewery, introduce your winter beer offerings to clients, and keep your business going strong all winter long.
Offer Samples and Variety Boxes To Introduce Your Winter Beers to Customers
If your winter beers have distinctive or even unusual flavor profiles, you may want to consider providing samplers to customers to help encourage them to try the product. Consider providing or producing:
- In-store free samples for all customers who purchase another product
- Sample sizes that can be distributed to stores in your area
- Variety boxes filled with a range of winter beers to introduce your products to new customers
Release New, Winter-Inspired Flavors To Draw Customers In
If your current beer offerings haven’t been drawing in the customer numbers you had hoped for, you may want to release and then heavily market new, winter-inspired flavors. Offering limited-time seasonal beers can help drum up consumer excitement and interest. Some unique wintertime flavors and notes to consider incorporating in your seasonal beers could include:
- Chocolate
- Peppermint
- Ginger
- Coffee
- Cinnamon
- Eggnog
- Roasted nuts
Hold Seasonal Events and Promotions To Attract Even More Business
The holiday season presents an ideal chance to hold unique promotions, so you may want to consider taking advantage of the wintertime’s event marketing opportunities. Hosting seasonal events at your business can help bring in foot traffic, attract new and old customers alike, strengthen the brewery’s image, and place your line of wintertime beers front and center. To get the most out of this strategy, you may want to offer:
- Festive wintertime celebrations where you can offer winter beers alongside a full menu of snacks and other seasonal foods
- Seasonal sales nights where you can provide discounts on all limited-time winter beers
- Promotions where customers can receive a discount or coupon for winter beers after buying a regular beer in-store
For many breweries, the winter season can present an ideal opportunity to produce new lines of seasonal beers, upgrade marketing efforts, and potentially attract new customers and boost sales numbers. If your business has already produced several types of winter beers but hasn’t settled on a holiday marketing strategy, these basic tips could help you start the brainstorming process and settle on a direction. Once you’ve established a basic budget and secured crucial Brewery Insurance, consider offering samples, releasing new flavors, and holding promotional events to attract extra business.
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At Byrnes Agency, we offer insurance solutions that can be tailored to meet your specific needs. Whether you’re looking for personal policies or commercial coverage, we have the right coverage for you. To learn more about our products, contact us today at one of our two locations.
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